Prior to the start of the 2013 NFL season, Seattle Seahawks running back Marshawn Lynch signed an endorsement deal with Vita Coco, along with the Dallas Cowboys’ Miles Austin and Denver’s Eric Decker.
Lynch has a fearsome reputation for his powerful runs on the field, earning him the popular moniker Beast Mode. Off the field however, Lynch is popular with teammates and has become a Seattle fan favorite. When he was fined recently for not speaking to the media fans started up a fundraising page to pay the $50,000 fine. Lynch has since won an appeal and promised to match the funds and donate them to charity.
While shooting the Vita Coco commercial, Lynch had his fair share of bloopers. Earlier this week someone uploaded the highlight reel:
If you want to know more about Vita Coco, here’s some nice marketing mumbo jumbo from their press release:
Vita Coco is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes, health & diet experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Vita Coco is available in over 75,000 retailers nationwide including Whole Foods Market, Kroger, Publix, GNC, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop/Giant, HEB, Hannaford Supermarkets, Safeway, Walgreens, CVS, Target, 7-Eleven, Wal-Mart, Costco and many other chain and independent groceries and retailers nationally.
The real question should be when the heck is Skittles going to offer this guy a sponsorship?
From Halloween: click here to see Beast Mode’s scariest highlights of all time.