If the Quicken Loans Billion Dollar Bracket Challenge is any indication, the St. Louis Rams should be feeling pretty good about themselves right now. People talked about the contest weeks before the tournament. They fantasized about somehow beating the odds – 1 in 9.2 quintillion to be exact – and taking a chunk of Warren Buffett’s fortune.
Buffett never broke a sweat. All entries were out after the first weekend.
The Rams are
hoping for counting on a similar result. They wanted publicity? They got it.
In the 24/7 news cycle that is the NFL, the period between the combine and draft is painfully slow. The Rams seized this opportunity to announce an innovative idea and garnered front-page news as a result. ESPN.com, SI.com, NFL.com and every other sports-themed website featured a story. Hell, the contest was trending on Facebook.
Of course, the contest comes with all sorts of curve balls. Guess the games in order. Guess the correct day on which the games will be played. Guess the bye week.
Almost makes a fan long for the Billion Dollar Bracket Challenge.
As a fan, I think it’s a fun contest for the team to hold. It helps build the brand.
As a rational person, I think it’s for suckers and nearly impossible. And that $100,000 is far too little compensation for a contest in which the odds are about 1 in 16 quadrillion (check out the math here).
Having said that, here is my prediction for the Rams 2014 schedule:
Sunday – @ Washington Redskins
Sunday – vs. Minnesota Vikings
Sunday – vs. New York Giants
Sunday – @ Kansas City Chiefs
Monday – @ Seattle Seahawks
Sunday – vs. Dallas Cowboys
Sunday – @ Tampa Bay Buccaneers
Sunday – vs. San Francisco 49ers
Sunday – vs. Oakland Raiders
Sunday – @ Arizona Cardinals
Sunday – vs. Denver Broncos
Thursday – @ San Francisco 49ers
Sunday – @ San Diego Chargers
Sunday – vs. Seattle Seahawks
Sunday – @ Philadelphia Eagles
Sunday – vs. Arizona Cardinals