The Jacksonville Jaguars giant new video board IS America

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The Jacksonville Jaguars have a long way to go before they are competing for a Super bowl. Perennial underacheivers, the Jags finished 4-12 last year in an AFC South division that had only one team with a record above .500.

To improve the product on the field Jacksonville made a bold move by picking quarterback Blake Bortles number three overall in May’s NFL Draft and they also splurged an a couple of former Seahawk linemen to shore up their defense. But a big part of becoming an NFL franchise to be reckoned with is bringing in revenue; in other words, getting butts in the seats. The Jaguars ranked 28th in home attendance last season at just under 60,000 fans a game.

In an effort to draw a bigger crowd owner Shahid Khan is pulling out all the stops to make EverBank Field more alluring. He has spent $60 million of his own money on renovating the stadium. Part of that effort included installing a new endzone video screen which will be the biggest in the NFL.

The New York Times featured the new screen in a video spot over the weekend. Check it out here:

Two words.


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