Kevin Demoff wrong about Rams; they are a rebuild.

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Kevin Demoff and Stan Kroenke, Los Angeles Rams
Aug 20, 2016; Los Angeles, CA, USA; Los Angeles Rams executive vice president of football operations Kevin Demoff, right, talks with owner Stan Kroenke prior to the game against the Kansas City Chiefs at Los Angeles Memorial Coliseum. Mandatory Credit: Richard Mackson-USA TODAY Sports

Kevin Demoff gets it wrong when he said the Los Angeles Rams aren’t a “rebuild.”

They are.

But Demoff has never been a guy to let the truth get in the way of a self-serving narrative. Especially one he is trying to sell to an already skeptical fan base.

To his credit, he isn’t wrong when he says the Rams have talent on this team. As they move forward towards 2017, and more importantly, as they search for a successor to Jeff Fisher, there’s upside to the franchise that is attractive. They have a very good defense with a bonafide star in Aaron Donald, and punter Johnny Hekker is the best in the league at his position.

They also have a running back that has more upside than not in Todd Gurley.

But offensively, they have no identity, no run game, and are stark at the receiver position.

Add to the above that hey may have, and I stress, “may have” a starting quarterback in Jared Goff.

However, what this team is absolutely devoid of is leadership both on and off the field.

While Kevin Demoff may have a different view on whether the Rams are in a rebuild or not, he’d have a difficult time defending the state of the organization as anything other than dysfunctional. A look at the last five weeks of the season uncovered how deep that dysfunction goes.


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Los Angeles suffered targeted leaks that had Demoff, GM Les Snead, and Jeff Fisher playing defense. It’s also hard to ignore the accusations from inside the locker room that some players had prematurely cashed in on the season.

Kevin Demoff himself even tried to rationalize the mounting losses by his head coach who was represented by his father.

Now he wants to sell that he’s a piece or two away on offense to change this team’s trajectory. He offers this assessment with no head coach, a General Manager who may OR may not be part of the mix, and a number #1 draft pick who is the starter designate in 2017 at the most critical position in professional football, quarterback.

That quarterback is also 0-7.

The Los Angeles Rams are in pieces as an organization. Demoff may believe he is best served to offer a more positive narrative, but the record in not just this season, but going back to the last four in St. Louis shows an organization who just doesn’t get it.

Yet, he’s tasked to fix it.

Fans can make their own assessment as to the state of this team. But I’d guess it doesn’t dovetail with the same line that the Rams COO is peddling.

Which in and of itself speaks to the relative delusion this organization continues to operate under.

It also doesn’t bode well for 2017.

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  • George Stone

    Nobody listens to Dumcoff anyway. He is basically a Kroenke pet monkey on a leash. He has admitted that the Rams tanked in St Louis on purpose, so the NFL would allow them to move back to LA. So, if anybody listens to this clown, wearing a suit, should not be surprised at his deception. He lied to St Louis, he lied to the NFL and he lied to LA and now he is lying to Cover 32. We know Goodell and Kroenke along with the other owners screwed St Louis out of their team, but those same cowardly owners want to keep other teams from moving (Chargers & Raiders) from their home markets. Only St Louis had a stadium plan but that was rejected by the NFL with Jerry Jones approval.

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