The Los Angeles Chargers have hired former running back LaDainian Tomlinson on board in a new position for improved fan interaction and community sponsorship. The 2006 NFL MVP spent nine seasons with the Chargers leading the ground attack and setting multiple NFL records.
Ownership is hoping he can have the same success for a team fighting for fans in a new NFL market. Tomlinson will be a special assistant to the owner while maintaining his current role as an NFL Network analyst.
The Chargers chairman Dean Spanos released a statement about the hire. “L.T. is one of the most beloved and iconic Chargers of all time. His active involvement in our fight for Los Angeles is vital, and he represents the very best of what it means to be a Charger on the field and in the community.”
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Team personnel have been busy this offseason moving from their former San Diego home to Los Angeles as they prepare for the coming season. Interest and excitement are high as the team has already sold out of their season tickets for the StubHub Center, where home games will be played until the new stadium is constructed.
According to the team his new role will include, “helping to further develop fan engagement and community relations programs for the Los Angeles Chargers. The five-time Pro Bowl standout will work with the organization to maintain an active presence in the community, building on the momentum the team has established with its call to ‘Fight for LA’.”
A year behind the Rams in occupying Los Angeles the Chargers are making moves to organize their fan base in preparation for the season. The ‘Fight for LA’ may be decided early provided new head coach Anthony Lynn can produce winning results on the field.