The San Francisco 49ers have not played a single snap this season but have renewed spirits of fans and players by hiring general manager John Lynch and head coach Kyle Shanahan. Optimism remained high through Lynch’s draft and is likely to continue with some of the fresh tones being set by Shanahan since the start of training camp.
Whether it’s the efforts to engage more with former 49ers, be active in free agency at skilled positions, be more aggressive in the draft, be amicable toward reporters in press conferences or more active on social media, the 49ers new front office has changed the culture of their predecessors in a manner that has been received positively. We may only be a few days into training camp, but Kyle Shanahan continues to break the mold of past training camps in some unique ways.
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According to Eric Branch of the San Francisco Chronicle: “The 49ers went through team drills at the first padded practice of training camp on a field about 50 yards removed from where the fans were seated, but head coach Kyle Shanahan suggested that the fans get a better look. General manager John Lynch then helped escort the fans to spots along the sideline for an up-close-and-personal look at the team.”
One 49ers fan tweeted at John Lynch thanking him for the experience, but Lynch deferred all credit to Shanahan:
Credit here goes to Kyle. KS to JL, “Fans are too far away, can we get them closer.” JL to KS, “Why not?” Special of HC to think of that. https://t.co/nte01v7uY8
— John Lynch (@JohnLynch49ers) July 30, 2017
Another novel approach unveiled at this year’s training camp is a workout implement known as “Shanahan Hill”:
— Eric Branch (@Eric_Branch) July 28, 2017
While it is not yet clear how exactly Shanahan Hill be used to help the 49ers win, Kyle Shanahan’s efforts to shake things up and inject some novel approaches to training and the culture of the team is refreshing and bound to have a positive effect. The 49ers and their fans are hoping this fresh tone translates to wins in 2017.